Wednesday, May 05, 2010

Mental Note: Jollibee is not just Jollibee anymore


I read from the news today that Jollibee, or at least JFC (Jollibee Food Corporation) which operates Jollibee will be partnerring with a Korean coffe-food chain. Reading through the article made me realize that Jollibee is not just Jollibee anymore. It is also, as of end-March:

- it had a total of domestic 1,569 stores,
692 of which are under the flagship Jollibee brand,
401 under Chinese fast-food chain Chowking,
227 under pizzeria Greenwich,
211 under bakeshop Red Ribbon,
24 under European-inspired deli Delifrance and
14 under budget brand Manong
(Figures are from Business Inquirer)

... and Jollibee is still growing. From the local burger chain that have a permanent spot in every Filipinos heart to a food chain giant that produced the famous commercial that most of us, or at least for those who are old enough to have seen the ad, the "'sa Jollibee Hongkong" ad that struck right into the Filipinos heart of returning back the care and the love to aging parents.



Tuesday, May 04, 2010

Teddy "Boy" Locsin Jr's Euology To Cory

After seeing the ad of Teddy Boy Locsin Jr for the vice presidential candidate Mar Roxas, I remembered this eulogy he did for the late president Corazon "Cory" Aquino.

I just hope that Mar Roxas will also bring out expressions from Teddy Boy Locsin Jr such as

"I did not notice that I was doing right by serving a woman [ "a man" in the case of Mar Roxas ] who never did wrong."

For the benefit of those who who would like to be moved again by the eulogy, I reposting it here, as done by hundreds, if not thousands of bloggers/writers before me.

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"Throughout thirteen years of martial law, until I laid eyes on her again, I never thought that I would ever see the end of it. Least of all that my father would survive it. I am not much given to prayer or pious reflection but when I could set aside my anger, I prayed my father would see democracy again."

"Late one afternoon, in San Francisco, I got a call. It was from Cory Aquino, for whom I had written one speech after her husband’s assassination. She said she had accepted Marcos’s challenge in a Snap Presidential Election. I put down the phone, and packed my bags, and reported to her at the Cojuangco Building."

"I knew then she was the answer to my prayers. What I did not notice was that the closer we came to victory, which is to say the farther the prospect receded that the Marcos regime would survive, the less I felt the anger inside me. As each day passed, bringing me closer to the day I could get even, the less I felt the need for it as I spent more time with the woman who alone could make it possible."

"I did not notice, but I was no longer looking back in anger, or looking forward even, to victory and vindication. Only now do I see. I had lived with my anger so long, only for the day to come when it no longer mattered to me. The only thing that counted was that I was living every day to the fullest, bringing out the best in me—for someone else. A dream I hadn’t had since I was a boy, feeding on stories of chivalry, had been achieved. I was serving a woman who was every inch a sovereign, all the more for scorning the slightest pretension to the role."

"I did not realize it, even when I was already in the Palace, by the side of the President—among all her advisers, I like to think, the one who loved her most."

"It never again occurred to me that I had scores to settle. And not until today, that I had passed up every chance to get even."

"From the moment I came in from the airport and reported for duty, and she gave me in return the same smile she gave me on her deathbed, I never noticed… Not when I was with her in the campaign when she corrected me for not looking at the people I was waving at… Nor when I was with her in the presidential limousine looking intently, for her benefit, at the crowds at whom I waved… I never noticed anything. Except that I was with the only person that I would ever want to be with."

"I certainly never noticed that I had left my anger behind. I don’t know how it happened. Except that Cory Aquino ennobled everyone who came near her. I have tried to say it publicly but never could finish. If you saw me as I felt myself to be, anyone would fall in love with me. I saw myself in that hospital room, a knight at the bedside of his dying sovereign, on the eve of a new Crusade, oblivious to the weight of the armor on his shoulders for the weight of the grief in his heart."

"And because she always doubted my ability to be good for very long… Indeed, when my wife told Ballsy that I prayed the rosary at Lourdes for her mother’s recovery, Cory said, “Teddy Boy prayed the rosary? A miracle! I feel better already.” Because she doubted my capacity for self-reformation, she made it effortless for me by being herself. I did not notice that I was doing right by serving a woman who never did wrong. I am not sure how to take this moral self-discovery. It is so unlike myself. But if it will bring me before her again, I am happy."