Wednesday, May 05, 2010

Mental Note: Jollibee is not just Jollibee anymore


I read from the news today that Jollibee, or at least JFC (Jollibee Food Corporation) which operates Jollibee will be partnerring with a Korean coffe-food chain. Reading through the article made me realize that Jollibee is not just Jollibee anymore. It is also, as of end-March:

- it had a total of domestic 1,569 stores,
692 of which are under the flagship Jollibee brand,
401 under Chinese fast-food chain Chowking,
227 under pizzeria Greenwich,
211 under bakeshop Red Ribbon,
24 under European-inspired deli Delifrance and
14 under budget brand Manong
(Figures are from Business Inquirer)

... and Jollibee is still growing. From the local burger chain that have a permanent spot in every Filipinos heart to a food chain giant that produced the famous commercial that most of us, or at least for those who are old enough to have seen the ad, the "'sa Jollibee Hongkong" ad that struck right into the Filipinos heart of returning back the care and the love to aging parents.



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